Google’s Biggest Threat

You are.

Great post a couple of weeks ago by Bill Gurley. Says that much of Google’s business is about protecting search. Makes me wonder if Google’s biggest threat isn’t us (and the social applications we use)?

 We, particularly twitter users, are becoming adept at indexing relevant links. Many people will use their social network to find information over search. Building more moats like Android and Chrome won’t change that dynamic, will it?

It’ll also be interesting to see how, as movements like open data and Data 2.0 become larger, while more info and relevant search moves into apps and away from browsers, traditional search will be further affected.


One thought on “Google’s Biggest Threat

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s