Advertising will change forever

Six out of ten marketers we surveyed agreed with the statement “we will increase budget for interactive by shifting money away from traditional marketing.

Health care and pharma, are you listening? Digital marketing budgets will double or triple in the next 5 years and not for banner ads.

Traditional advertising is much less effective than money spent on interactive marketing and customer experience. By one study, your $1 spent on advertising will generate $5 in incremental value. The same $1 spent on an interactive customer experience will generate $60 in value. Sales and marketing is about engaging people, and 2.0 tools are making that more efficient and effective than ever.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s