Six out of ten marketers we surveyed agreed with the statement “we will increase budget for interactive by shifting money away from traditional marketing.
Health care and pharma, are you listening? Digital marketing budgets will double or triple in the next 5 years and not for banner ads.
Traditional advertising is much less effective than money spent on interactive marketing and customer experience. By one study, your $1 spent on advertising will generate $5 in incremental value. The same $1 spent on an interactive customer experience will generate $60 in value. Sales and marketing is about engaging people, and 2.0 tools are making that more efficient and effective than ever.